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On March 17, Volvo Construction Equipment announced a major strategic decision to shut down its articulated hauler brand Rokbak (formerly Terex Trucks), with closure expected by the third quarter of 2026. The company cited rising operational and supply chain costs, along with global trade challenges such as U.S. tariffs, as key reasons behind the move.
This marks the third significant adjustment by Volvo CE within six months, following the divestment of a 70% stake in SDLG in September 2025 and the acquisition of European dealer Swecon in early 2026.
Despite a reported 16% decline in Q4 2025 net sales, adjusted figures show a 12% increase excluding divestment impacts, with operating margins improving to 13.9%. These results highlight Volvo CE’s shift from scale-driven expansion to a more focused, profit-oriented strategy.
By streamlining its portfolio and
strengthening control over distribution and services, Volvo CE is repositioning
itself as a high-value solutions provider, prioritizing premium products, digital
services, and long-term customer engagement in an increasingly competitive
global market.
0512-69291158
0512-69291158
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